Dr Bannon Presents Seminar on Branding

2 months ago

The Dean of Kurdistan Business School, Dr Declan Bannon, gave a presentation on “Facts and Fiction of Branding” to the UKH academic and admin staff on Thursday.

Dr Bannon, who himself is an expert of marketing and branding, provided a thorough explanation of branding and its elements.

“Branding is earned and therefore it is a matter of trust,” he said. “One should not expect a branding to be bought. It is built on experiences and consistency.”

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